Citi Progress Makers

Agency: Publicis NA

Role: Senior Interactive Producer

The Citi Progress Makers campaign showcased stories about work Citi has done with banking clients around the world. As the Senior Interactive Producer, I oversaw the digital production for all Citi Progress Makers campaigns, including websites, display banners, sponsored content and digital OOH. In addition to estimating production costs and managing project scopes, I worked closely with the agency media, creative, production, animation, and tech teams to assure that campaign assets were created with digital storytelling in mind.