Nectar Allergy

Agency: Character

Role: Project and Client Relationship Management

I managed the process to create the verbal ID, visual ID and brand guidelines for the launch of an allergy care start-up. This work included, naming exercises, logo development, design systems and brand applications. In addition to serving as the primary client contact, I worked closely with internal creative leads to deliver the comprehensive brand guidelines while prioritizing deliverables to meet our client’s packaging production deadlines.